Good branding makes people excited to get involved and will garner more interest and sharing on social media networks. Good brands get recognized and spread – bad brands don’t. So what makes for a good brand? Clarity Explicitly communicate what’s in it for them. Be memorable and make things easy to understand. Use plain English with simple spelling and avoid technical jargon. Make sure your brand clearly relates...
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This 45-minute video presents a series of case studies, best practices and tips to guide MPO’s towards the successful application of online public engagement for a variety of projects. Award-winning LRTP, TIP, NEPA, EIS, corridor, highway, transit, TOD and participatory budgeting projects that successfully leveraged innovative digital engagement were presented. From crowdsourcing platforms to interactive surveys to social media, the latest fleet of online engagement...
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I recently gave my presentation on "Going Viral - 8 Best Practices in Online Engagement" at TransComm 2015, the annual meeting for the American Association of State Highway and Transportation Officials’ (AASHTO’s) Subcommittee on Transportation Communications. We had a great time in Annapolis speaking with transportation professionals and public communications experts. Above you'll find a recording of my presentation, and below you'll find the entire one...
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We had such a great time at the International Association for Public Participation (IAP2) 2015 conference in Portland this month. It's always great to present to an audience of public engagement experts. The Q&A was a highlight for me - great questions and dialog! My presentation "Going Viral - 8 Best Practices in Online Engagement" was recorded and this fast-paced 7-minute highlight reel was prepared....
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A New Window into Your Public Input The MetroQuest development team has been busy this summer making many improvements to our community engagement software platform. We’ve been listening to the needs of our clients and over the past few months we’ve completely revamped the way our clients get the results of their public engagement. Introducing MetroQuest Insights, an intuitive dashboard to monitor, evaluate, report and export your...
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As an online engagement software company, we recognize that social media is one of the most useful tools out there for promoting your project and increasing engagement. Since these platforms are free the only real cost is time. By following best practices and using tools and techniques to increase productivity, social media can lead to huge gains in engagement with relatively little cost to the...
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