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You may be wondering – what’s all the fuss about online engagement tools? Don’t the traditional methods work just fine? Digital tools have a few key advantages over traditional methods of public engagement. Here are six of the most common benefits of online engagement that we hear from organizations: 1. Increased quantity of participants Typically you hear from 50 people at a public meeting. While their input may...

Good branding makes people excited to get involved and will garner more interest and sharing on social media networks. Good brands get recognized and spread – bad brands don’t. So what makes for a good brand? Clarity Explicitly communicate what’s in it for them. Be memorable and make things easy to understand. Use plain English with simple spelling and avoid technical jargon. Make sure your brand clearly relates...

As an online engagement software company, we recognize that social media is one of the most useful tools out there for promoting your project and increasing engagement. Since these platforms are free the only real cost is time. By following best practices and using tools and techniques to increase productivity, social media can lead to huge gains in engagement with relatively little cost to the...

8 Tips to Help You Reach Targeted Populations It’s no secret - the best public involvement is inclusive and increasingly it is being enforced as a requirement of planning efforts. Agencies around the world each have their own way of describing inclusiveness. In the US the EPA’s term is Environmental Justice (EJ) or Title VI. This requires the “fair treatment and meaningful involvement of all people...