If you want to have a great online engagement campaign, you need to have a solid plan. This plan will be the blueprint for success for your team, so make sure that you sit down and think strategically as early as possible. Whether you’re a veteran of the practice or just starting out – don’t be intimidated by the task at hand. After learning from the...
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What do the best public engagement projects have in common? Not all projects attract huge numbers of participants online, but it turns out that the ones that do all share some common characteristics. After reviewing hundreds of municipal, MPO, DOT and TPO projects, we have compiled a set of best practices as a guide for your next project. This webinar explored case studies of planning projects...
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Strategies to Drive Engagement for Your Project The movie ‘Field of Dreams’ got one thing wrong. When it comes to public participation, the adage “if you build it they will come” is terribly naïve. In the online world, many people think if they launch a web tool, everyone will come flocking. Veterans in the business know that it isn’t that easy. In order to compete with...
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8 Tips to Help You Reach Targeted Populations It’s no secret - the best public involvement is inclusive and increasingly it is being enforced as a requirement of planning efforts. Agencies around the world each have their own way of describing inclusiveness. In the US the EPA’s term is Environmental Justice (EJ) or Title VI. This requires the “fair treatment and meaningful involvement of all people...
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I think we can agree that the types of people who show up to public meetings are not very representative of the general population. This observation raises an important question. When we design our public engagement process, who should we be targeting? The keenest and most motivated participants are easy. They will show up no matter what. Unfortunately, there’s few of them and they usually hold...
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