[WEBINAR] Best Practices for Online Engagement for MPOs
This 45-minute video presents a series of case studies, best practices and tips to guide MPO’s towards the successful application of online public engagement for a variety of projects. Award-winning LRTP, TIP, NEPA, EIS, corridor, highway, transit, TOD and participatory budgeting projects that successfully leveraged innovative digital engagement were presented. From crowdsourcing platforms to interactive surveys to social media, the latest fleet of online engagement tools are making it so easy and fun to participate that they are drawing in thousands of participants and collecting constructive public input to inform and support MPO projects across the country. This session outlines best practices gathered based on hundreds of project case studies.
Below are some of the questions that were asked during the Q&A session at the end of the presentation.
Q: How do you reach out to the target public?
A: We’ve written two blog posts with best practices on promoting participation and reaching targeted populations (e.g. Environmental Justice). I hope they are useful. If there are specific groups you’d like to reach, please let us know and we’ll be happy to advise you on what we’ve seen work best.
Q: We like the project “voting” in the Lee County example – how do you monitor multiple votes from one stakeholder group?
A: Yes, I love the Project Selection screen. It’s a great way to collect public input on transportation projects. In each of our surveys we include questions at the end which allow you to determine how many people from each stakeholder group are participating. Using this data you can ensure that no one group is over or under represented. In addition, as I mentioned during the webinar, MetroQuest also has ways of ensuring that individuals are not able to vote numerous times in an attempt to skew the results. Check out some of our most popular screen types.
Q: For the Lee County MPO, how much staff time was required to set up the interactive website?
A: The staff time required varies a bit depending on which screen types are selected. In general, we’ll work with you to determine how to make the best use of material that you already have or are planning to develop for other purposes so that generating the content for MetroQuest is not a great deal of additional effort. We’ve found the range to effort to be 1-3 days of staff time spread out over a few weeks. See below for more about the development process.
Q: Will the slides be available after the presentation?
A: Yes, see the link above.
Q: What is the approximate cost to create and maintain an online survey?
A: MetroQuest is provided for use on a project as a package. Here’s the process and what’s included:
- The MetroQuest team collaborates with you (via a web meeting) to determine which of the MetroQuest Screen Types will be the most effective to use on the project.
- MetroQuest then provides a template for you to place content (text, images, etc) to populate the screens.
- MetroQuest does all the technical heavy lifting and sets up and refines the MetroQuest experience with your feedback.
- Once the software meets your approval, MetroQuest performs a suite of technical and user experience testing to ensure the software runs properly on all browsers and smartphones, and is accurately collecting and organizing participant data.
- Once MetroQuest is launched it is available for public use for up to 3 months. We’ll offer tips on how your team can promote participation and train you in the use of our MetroQuest Insights dashboard where you can monitor activity and analyze the data.
The fee for this standard package of software use and related services is $12,000. If you need anything else (additional languages, extended periods of use, etc) we’ll be pleased to discuss your needs if you have a project on your radar.
Q: Does MetroQuest integrate with electronic keypad voting systems for stakeholder group participation?
A: Yes, MetroQuest has been used frequently with keypad polling systems in a workshop setting. It’s a great way for everyone to contribute equally (even the shy ones).
Q: Is Spanish translation automatically included in the MetroQuest survey?
A: Spanish or any other language support is available as an option. We do not use or recommend tools that rely on automatic translation since they often get things wrong, especially with planning options and concepts. Because there is not a great deal of text on the screens in MetroQuest, the translation task is not too time consuming to do manually and we have found that it pays off to get it right.
Q: How does MetroQuest integrate with Facebook and Twitter?
A: MetroQuest is integrated with Facebook, Twitter and other social networks via our sharing widget. People seem to like encouraging their network to participate on social networks so we have incorporated a one click system that allows them to spread the word quickly on the network of their choice. As a client, you’ll have an opportunity to write the default content that goes out so even if people don’t write their own post, what they share will convey your call to action in your own words. This has proven to be a very powerful mechanism to generate participation since people are much more likely to pay attention to someone they know and trust.
Q: Who do you consider to be your competitors and what do you do better than your competitors?
A: This is a big question but I’ll do my best to answer it. There are three “competitor” categories.
- Business as usual
Our biggest competition is “business as usual” or not using online engagement at all. While the use of online engagement has been growing quickly, there are still many agencies that are slow to start. I spend some of my time demystifying this new world and allaying fears that it will bring in more opposition. We’ve found repeatedly that the easier we make it to participate, the more support agencies hear from people.
- Multiple choice survey tools
In the online engagement world, there are tools like survey monkey that allow for multiple choice surveys to be presented online. While we don’t think anyone who sees what we do would compare us to a multiple choice survey, they both are technically online survey tools. What do we offer that is superior to online survey tools: a fun and visual interface that people are excited use and share with friends (quantity) and educational exercises that teach people about complex choices before they are asked to weigh in (quality).
- Crowdsourcing tools
On the other end of the spectrum is crowdsourcing tools like Mindmixer that ask people for their ideas and other members of the community weigh in on those ideas. These tools, by their nature, require people to register and encourage people to come back repeatedly to see how their ideas are doing. This activity is appealing to a smaller group of highly motivated citizens (10x lower quantity) and generates input that can be difficult to quantify or ideas that are not practical (lower quality)
[Mindmixer is no longer available and the organization that created it has focused on another direction. I believe there are other software options still available but their use by agencies is declining.]
I know you asked me talk about what we do better but I don’t like to sound critical. I believe that there is a role for a variety of tools. I believe that MetroQuest is the best platform for engaging a large audience from a broad demographic and collecting informed and actionable input. This is not by accident – we asked agencies what they wanted to achieve and have focused all our energy towards those objectives.
Q: What do you recommend for very small MPOs–staffs of one or two–who can barely eke out the time to do the basics? Small MPOs can’t always hire consultants…
A: I recently gave a presentation at the TRB conference for Small and Medium Sized Communities on this topic and I understand the limitations smaller agencies are facing. Most of our clients in smaller agencies use MetroQuest directly and seldom hire consultants. A number of smaller agencies have turned to online engagement as a way to reach more people with less staff resources compared with public meetings. Of course this only works if you are able to reduce the number of public meetings. We’ve found that the cost of online engagement is often equal to or less than the total cost for planning and hosting a single public workshop. As I said in the webinar, many of the smaller MPO’s are in rural areas that are very spread out and it can be difficult to get people to travel long distances to attend public meetings so online options can be helpful.