[METROQUEST MINUTE] More Visual, Less Text for Better Public Engagement Surveys

[METROQUEST MINUTE] More Visual, Less Text

Last month, we introduced MetroQuest Minute, our new video series that helps you stay on top of online community engagement in just 1 minute! In our first post, Dave Biggs, our Chief Engagement Officer, shared an effective strategy to increase your public involvement and engage with traditionally underrepresented audiences in your community. In case you missed it, you can check out his video clip here: Leveraging Community Groups to Increase Your Public Engagement.

For this month’s MetroQuest Minute, I’m excited to share an effective solution for keeping an online public engagement survey short, fun and engaging! Click on the video below to watch:


In-Video Resources

Feel free to try out the two demo surveys that I shared in the short clip above! These versions do not collect data and will not affect the survey results.

Survey: 2040 Maryland Transportation Plan

Survey: It’s Time Tampa Bay


More on Using Visuals in Online Surveys

Webinar: The Art & Science of Effective Online Surveys for Planning

Watch as Dave Biggs uncovers both the art and science behind crafting exceptional online surveys to achieve actionable results.

Blog: The Benefits of Visual Versus Text Surveys in Public Sector Planning

In this blog, we share the benefits of incorporating more visuals into your online surveys to achieve public engagement success.


Read on for a transcription of the video…

Hi, I’m Norma Hogan with your MetroQuest Minute: the fastest way to stay on top of online community engagement!

If you are looking to engage people online, it is critical that you create a compelling survey experience that doesn’t take too long to complete.

One simple, yet very effective way to keep a survey short and engaging is to use visuals instead of long paragraphs of text wherever possible.

Images can help convey abstract concepts and also create a more interesting input request. 

So, for example, instead of presenting a number of strategies to achieve a specific goal in text form, consider presenting five images that represent these strategies and then ask participants to choose their favorite.

Or let’s say you’re looking to get input on plan components or subtopics, present each with an image, rather than a long explanation.

MetroQuest is designed to be a very visually appealing experience to capture people’s attention so that you can gather the input you need to get your plan approved.

Until next time, we wish you great engagement!


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