Wednesday, October 27th
11 am Pacific | 2 pm Eastern (1 hr)
Educational Credit: 1.0 (APA AICP CM)
With the COVID-19 pandemic complicating traditional outreach, online surveys have come to the forefront as safe, effective measures for engaging a large and diverse audience. The road to success with online surveys is part art and part science. This webinar explores both by unbundling the most successful case studies and what made them so effective.
In this webinar, community engagement experts Dave Biggs and Chris Gravel tackle the big question of what makes an effective online survey that supports transportation planning projects. They will drill down into the elements of a great survey, including how to focus on questions and content that truly matters to both the public and your technical team and tips for building a survey that drives exceptional participation.
They’ll use exceptional real-life examples of surveys from DOTs, MPOs, cities and leading consulting firms to demonstrate techniques for collecting informed and relevant input even on the most complex transportation planning topics, the mechanics of leveraging social media to engage difficult to reach audiences, and explore strategies for using survey data to assist decision makers and support your plans.
This deep-dive session is the best way to get up-to-date on great survey design, showing you how the most effective teams use online surveys support important transportation planning decisions and how online tools can be used to achieve exceptional community engagement during the pandemic and beyond!
“Our first two MetroQuest surveys had 3,700 and 3,100 participants and we were really excited about those numbers and then the 11,700 just blew things out of the water.”
“We set records for LA Metro, absolutely. We were able to get into those underserved communities – that’s a really big deal… It’s something that everybody’s talking about.”
“We had unprecedented levels of engagement across multiple projects, including nearly 4,600 survey participants for our State Transportation Improvement Program (STIP).”
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