On Demand Webinar

The Art & Science of Effective Online Surveys for Planning

On-Demand Now Available!
Educational Credit: 1.0 (APA AICP CM)

Great online surveys are key to public engagement success. Learn how to create delightful surveys that deliver the results you need to support your urban and transportation plans!

With the COVID-19 pandemic complicating traditional outreach including public meetings, online surveys have come to the forefront as safe, effective measures for engaging a large and diverse audience. The road to success with online surveys is part art and part science. This webinar explores both by unbundling the most successful MetroQuest surveys and what made them so effective.

In this webinar, community engagement expert Dave Biggs tackles the big question of what makes an effective online survey for public engagement. He will drill down into the elements of a great survey including how to focus on questions and content that truly matters to both the public and your technical team, tips for building a survey that drives viral participation, techniques for collecting informed and relevant input even on the most complex planning topics, and strategies for using survey data to assist decision makers and support your plans.

Using exceptional real-life examples of surveys from DOTs, MPOs, cities, counties and leading consulting firms, you’ll see how the most effective teams use online surveys to engage 1000s online and collect quantifiable data to support important planning decisions.

This deep-dive session is the best way to get up-to-date on great survey design and using online tools to achieve exceptional community engagement during the pandemic and beyond!

In this webinar, we will explore:

  • Great survey design that engages participants and ''goes viral''
  • Gathering relevant data for technical teams and decision makers
  • Embedding microlearning to ensure that public input is informed
  • Strategies to go beyond the usual suspects and diversify participation
  • Techniques to report back on survey results quickly and effectively
Average rating: 4.5/5

Excellent presentation, very informative to see how creative the online surveys can be with all the technology available.

I really enjoy these webinars. Fast-moving, clear, and concise. I always get something useful from them!

Expertise in online survey design is evolving, and MetroQuest's use of fast-moving, visually appealing surveys conveys important skills needed to expand participation from potential respondents.

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Melissa Holguin

Senior Project Manager
Arellano Associates

“We set records for LA Metro, absolutely. We were able to get into those underserved communities – that’s a really big deal, not only for Metro but for LA in general. It’s something that everybody’s talking about. The MetroQuest platform is amazing.”

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Robert Cálix

Senior Manager
LA Metro

“We got 1000s of folks responding and it was ideal in terms of the results: 60% who responded to the MetroQuest survey were people of color. They were low income residents who actually depend tremendously on our system.”

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Adrienne Heim

Public Information Officer
SMFTA

“The survey results were amazing and well beyond our expectations. Within three days of deploying MetroQuest, we received 1,000 responses, and towards the end of the survey, we received 8,137!”
 

Thank you to our webinar sponsors!
Educational credit available through the APA.

American Planning Association.
CM APA Certification
National Coalition for Dialogue & Deliberation. Logo.