On Demand Webinar

How to Achieve True Diversity and Equity in Community Engagement

On-Demand Now Available!
Educational Credit: 1.0 (APA AICP CM)

How do we reach the hard-to-reach? Join us as we uncover the proven strategies behind diverse community engagement!

With public meetings off the table due to COVID-19 and agencies transforming the way they engage the public, diversity and equity has emerged as the most critical topic facing community engagement in 2020. Join our panel of experts for a deep dive into the most effective strategies to safely reach the most vulnerable and traditionally underrepresented people in our communities. Whether it’s the environmental justice community, a key demographic for your project, or people without access to technology, each of these difficult to reach audiences can be engaged using the right method.

Our panelists Melissa Holguin from Arellano Associates and Dave Biggs from MetroQuest will systematically lay out best practices and techniques for going beyond the usual suspects to engage even the most difficult to reach audiences. From innovative online tools to social media tricks to no-tech strategies, this hour-long webinar will be packed with proven methods that you can apply to your outreach process during COVID-19 and beyond.


In this webinar, we will explore:

  • Barriers and causes of poor participation by demographic
  • Proven solutions for engaging traditionally underrepresented communities
  • Utilizing no-tech or low-tech public engagement opportunities
  • Identifying the mix of tools to achieve the best engagement results
  • Collecting robust data on public preferences to support your plans
Average rating: 4.5/5

Great webinar! Opened my eyes to new possibilities.

This was great, with immediately applicable insights.

Dave & Melissa were both excellent presenters. Knowledgeable, fact based and kept the session moving a good pace.

Very relevant webinar given the status of community engagement and need to meet not only diverse methods of communication, but also retain an ability to reach all demographics.


Melissa Holguin

Arellano Associates

Melissa Holguin is responsible for public information management, development of communications programs, strategic planning and outreach coordination. Building from instrumental traditional outreach tools, she plays a key role in developing and implementing innovative digital engagement and technology tools applied throughout the firm.

Dave Biggs, MetroQuest

Dave Biggs

Chief Engagement Officer, MetroQuest

Dave is a die-hard champion of community engagement and has built a reputation for leading edge community outreach. He’s an internationally-recognized speaker, author, and public engagement strategist. Dave serves as an advisor on best practices for public involvement with planning agencies such as APA, FHWA, and TRB and public participation organizations such as IAP2 and NCDD.


Thank you to our webinar sponsors!
Educational credit available through the APA.

American Planning Association.
CM APA Certification
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