On Demand Webinar

Essential Online Public Engagement Toolbox for Planning

On-Demand Now Available!
Educational Credit: 1.0 (APA AICP CM)

Safe, effective online engagement for your plans starts with the right toolkit. Let’s explore tools that build public support and trust!

With so much uncertainty and distress, effectively engaging the public is more important than ever. But as planning teams look for safe alternatives to public meetings, the range of online tools can be overwhelming. Our expert panel will explore how to meet the unique needs of today’s planning teams with three essential tools: digital town halls, online surveys, and social media.

Join Wendy Shabay, Vice President and Group Manager, and Chance Sparks, Project Manager, from the planning firm Freese and Nichols with Clyde Melick, Assistant City Manager at the City of Midlothian, and Daniel McGinn, Director of Planning at the City of Corpus Christi. We’ll explore the tools they used to engage 1000s in their community and gather actionable data to support their plans.

You’ll hear how online tools yielded outstanding public participation for the Midlothian Downtown Master Plan and two innovative Area Development Plans in Corpus Christi. Using these case studies, our expert panel will share the elements of the essential toolbox and how to design your outreach process to get the best results. We’ll unbundle their online engagement strategy, share the pros and cons of each tool, and help you build your essential toolbox for engagement success.

In this webinar, we will explore:

  • Identify the right online tools to achieve the best engagement results
  • Design and deliver outstanding public engagement experiences online
  • Achieve your top engagement goals safely during COVID-19
  • Collect robust data on public preferences to support your plans
Average rating: 4.5/5

Great information from the presenters. Thanks for sharing the unique ways that you are helping communities to move forward in their planning efforts.

This was extremely helpful, and I appreciate that you had more than one example of how communities implemented their public engagement strategies.

This was very cogent, to the point, with excellent pointers on best practice. Thanks!

The presenters articulated well the various ways the public can be engaged during the COVID-19 environment.


Wendy Shabay, FAICP

VP and Group Manager,
Freese and Nichols

Wendy D. Shabay is Vice President/Principal and manager of the Urban Planning + Design group at Freese and Nichols, Inc., an engineering/ architecture/ planning firm founded in 1894. She is an award-winning planner for urban development, comprehensive planning, transit-oriented development, corridor planning, downtown redevelopment, and campus planning.


Chance Sparks, AICP

Project Manager,
Freese and Nichols

Chance Sparks is an award-winning urban planner in Freese and Nichols’ Urban Planning+ Design Group. He has 17+ years of experience in municipal and state-level planning and implementation, public participation, and downtown and corridor planning to project management and urban design. He is currently President of the APA Texas Chapter.


Clyde Melick, AICP

Assistant City Manager,

Clyde Melick previously served for nine years as the Director of Planning for the City of Waxahachie, Texas and most recently as the Assistant Superintendent of Facilities for Waxahachie Independent School District. He has a Bachelor of Science in geography and planning from Southwest Texas State University and a Masters in Urban Planning from the University of Texas.


Dan McGinn

Director of Planning,
Corpus Christi

Daniel McGinn is a seasoned City employee with over 14 years’ experience in municipal planning and development. Aside from his career with the City of Corpus Christi, he has worked in Community and Economic Development for the City of Hudson, Ohio, and served as Deputy Director of Development Services in Victoria and the City of Sachse’s Director of Community Development.

Thank you to our webinar sponsors!
Educational credit available through the APA.

American Planning Association.
CM APA Certification
National Coalition for Dialogue & Deliberation. Logo.