On-Demand Webinar

Forum on Measuring Public Involvement Effectiveness for Transportation Agencies

On-Demand Now Available!
Educational Credit: 1.0 (APA AICP CM)

Public involvement has changed, and so evaluating its success is changing as well. Join us as we develop a toolkit for measuring effectiveness!

With data on participation from project websites, social media, videos, surveys, virtual or in-person meetings, environmental justice demographics and more, what is the best way to evaluate the effectiveness of public involvement? It’s time to compare notes and discuss best practices.

The task of measuring public involvement effectiveness is more difficult than ever. Public meeting attendance and comments are no longer the best ways of measurement, as agencies lean into a myriad of public engagement technologies and tactics from social media and webinars to surveys and project websites, generating huge amounts of data. It can all seem like apples and oranges.

This interactive webinar forum will be a pivotal step in helping transportation professionals develop a shared understanding of how agencies can ensure that their public engagement programs are an effective and efficient use of public resources. Public involvement leaders from Texas Department of Transportation, North Carolina Department of Transportation and Georgia Department of Transportation will share their views and solicit your input. The discussion will support their ongoing work on the Research Report 905: Measuring the Effectiveness of Public Involvement in Transportation Planning and Project Development.

This webinar forum will provide transportation and public involvement professionals with the chance to learn about this important research and participate in the dialogue. The panel will also cover how repeated measurement can track an agency’s performance over time, demonstrating ongoing commitment to public involvement and increasing overall accountability in the transportation decision-making process.

The product of this research will be a field-validated and practitioner-ready toolkit to measure the effectiveness of a transportation agency’s public involvement activities on behalf of the Transportation Research Board’s National Cooperative Highway Research Program (NCHRP).

In this webinar, we will explore:

  • Key factors affecting public involvement and measures of effectiveness
  • Technologies and tactics used by transportation planning teams today
  • Some of the latest research from the NCHRP’s Report 905
  • A toolkit to measure public involvement effectiveness
  • Improving accountability in the transportation decision-making process
Average rating: 4.3/5

It's often very difficult to measure and compare efficacy of public outreach but this session provided some good guidelines and examples to help clarify measurements.

Very well put together, informative information from the presenters.

Really appreciate their involvement. Well done.

Very insightful perspectives across the board. I appreciated the examples of public engagement metrics.


Jamille Robbins

Public Involvement Leader,
North Carolina DOT

Jamille Robbins manages the Public Involvement Group as well as supervises public outreach for North Carolina Department of Transportation. He has more than 20 years of demonstrated experience in engineering, project management, supervision, public speaking, meeting facilitation and administration. Jamille also educates staff for conducting public hearings and provides public outreach resources and assistance to the Project Development and Environmental Analysis Unit, Transportation Program Management, the Rail Division, the fourteen Highway Divisions, and other units within North Carolina DOT.

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Susan Howard

Director of Public Involvement,
Texas DOT

Susan Howard is the Director of Public Involvement, Texas Department of Transportation, Transportation Planning & Programming (TPP) Division, in charge of the operations and staff responsible for facilitating public involvement and community outreach programs statewide. Prior to joining TxDOT, Susan owned a small public involvement consulting firm, working with multiple agencies and tribes across the Southwest, including Utah and Colorado DOTs, the Navajo Nation, and numerous local, county, state and federal groups including Federal Emergency Management Agency, and the Department of the Interior.

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Katina Lear

Assistant Director of Strategic Communications, Georgia DOT

Katina Lear, Assistant Director of Strategic Communications at Georgia Department of Transportation manages a talented team that tackles the editorial writing, messaging, State Transportation Board related writing, communications campaigns, Constituency Services as well as video production, digital media including the website and collateral development. She deploys, manages and oversees the communications strategies and implementation across the state. Katina has more than 20 years of experience as a writer, graphic designer, photographer, media specialist, public involvement specialist and public relations liaison.

Thank you to our webinar sponsors!
Educational credit available through the APA.

American Planning Association.
CM APA Certification
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