A Winning Public Involvement Approach for LRTPs

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Educational Credit: 1.0 (APA AICP CM)

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A winning recipe for public involvement – how to build a LRTP the public will support!

How can you captivate the public to collect input for your long-range transportation plan? Make it visual. Gamify it. Map it. Learn how now!

Join Trevor Layton, Christina Ignasiak, and Trevor Brydon from the Southeast Michigan Council of Governments for an insider view of their brilliant approach to public outreach. Learn how they identified local issues with map markers, educated citizens with visual preference surveys, and uncovered local priorities with online rankings. They engaged over 4,000 residents! The result? A 2045 Regional Transportation Plan that reflects local values.

What You’ll Learn:

Reach beyond public meetings to engage 1000s online

Pinpoint key issues with online map markers

Educate citizens in 5 minutes with visual preferences

Substantiate top priorities with online rankings

Impress agency officials with definitive, actionable data

Average Rating: 4.8/5 stars

“The presentation was really well put together. I really enjoy when a presenter is able to get to the key takeaway first then dive into the specifics of that takeaway. Well done.”

“Great suggestions for thinking outside the box when it comes to public engagement.”

“This was a very helpful and insightful presentation. It provided good evidence on the effectiveness of online community engagement.”

Trevor Brydon, SEMCOG

Trevor Brydon

Transportation Planner

Trevor serves as lead planner for the 2045 Regional Transportation Plan for Southeast Michigan, a long-range comprehensive plan that assesses the state of regional transportation, anticipates demand for future mobility and access, and guides investment to address current and future transportation challenges. He also has experience with freight transportation planning and policy issues.

Christina Ignasiak, SEMCOG

Christina Ignasiak

Transportation Planner

Christina assists with the coordination and development of the 2045 Regional Transportation Plan for Southeast Michigan, which will serve as the primary policy document for future transportation throughout the region. She also works on other multi-modal planning projects focusing on network efficiency and connectivity.

Trevor Layton, SEMCOG

Trevor Layton

Communications Specialist

Trevor coordinates communications and outreach activities for the Southeast Michigan Council of Governments. He leads communications and engagement for initiatives including the Regional Transportation Plan, Regional Development Forecast, traffic safety education, regional parks promotion, and commuter choices.

Thank you to our webinar sponsors!
Educational credit available through the APA.

American Planning Association.
CM APA Certification
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