Educational Credit: 1.0 (APA AICP CM)
How can you captivate the public to collect input for your long-range transportation plan? Make it visual. Gamify it. Map it. Learn how now!
Join Trevor Layton, Christina Ignasiak, and Trevor Brydon from the Southeast Michigan Council of Governments for an insider view of their brilliant approach to public outreach. Learn how they identified local issues with map markers, educated citizens with visual preference surveys, and uncovered local priorities with online rankings. They engaged over 4,000 residents! The result? A 2045 Regional Transportation Plan that reflects local values.
Average Rating: 4.8/5 stars
“The presentation was really well put together. I really enjoy when a presenter is able to get to the key takeaway first then dive into the specifics of that takeaway. Well done.”
“Great suggestions for thinking outside the box when it comes to public engagement.”
“This was a very helpful and insightful presentation. It provided good evidence on the effectiveness of online community engagement.”
Trevor serves as lead planner for the 2045 Regional Transportation Plan for Southeast Michigan, a long-range comprehensive plan that assesses the state of regional transportation, anticipates demand for future mobility and access, and guides investment to address current and future transportation challenges. He also has experience with freight transportation planning and policy issues.
Christina assists with the coordination and development of the 2045 Regional Transportation Plan for Southeast Michigan, which will serve as the primary policy document for future transportation throughout the region. She also works on other multi-modal planning projects focusing on network efficiency and connectivity.
Trevor coordinates communications and outreach activities for the Southeast Michigan Council of Governments. He leads communications and engagement for initiatives including the Regional Transportation Plan, Regional Development Forecast, traffic safety education, regional parks promotion, and commuter choices.
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