Project Description


Pacific Coast Highway (PCH) Safety Study


Southern California Association of Governments (SCAG), City of Malibu, CA

Project Partners

Arellano Associates, LSA Associates


Also known as California State Route 1, the Pacific Coast Highway (PCH) is a notoriously dangerous corridor with a challenging combination of traffic from tourists, local residents, recreation enthusiasts, and commercial trucks. The City of Malibu in collaboration with the Southern California Association of Governments (SCAG) conducted a project to investigate measures to improve safety along the corridor.

MetroQuest was used via the web, at kiosks and with iPads at community events to collect community input on travel behavior and destinations as well as recommendations about how to improve safety along the corridor. After using MetroQuest for only six weeks, the city was able to gather more input from a broader demographic than any other project in the city’s history.

“This is an exciting and powerful tool to engage the community in a constructive discussion…”

Lou LaMonte, Mayor, City of Malibu

“MetroQuest is a dynamic Internet-based public engagement tool whose time has come in the marketplace. This powerful tool allows Arellano Associates to maximize our effectiveness with stakeholders at all levels and broaden our target audiences. Through well-designed screen tabs and custom-built planning exercises, that not only ask for input but also provide information and educate participants on their choices, MetroQuest provides a tool that garners truly informed feedback and input.”

Chester K. Britt, Project Director, Arellano Associates